In the ever-evolving world of B2B data intelligence, ZoomInfo has carved out a powerful niche for itself as a go-to platform for businesses seeking accurate contact information, intent data, and sales intelligence. Yet, as the market matures and user needs diversify, many companies are now exploring ZoomInfo competitors to find tools that offer better value, more specialized features, or improved compliance and data accuracy.
If you’re considering making a switch or simply want to evaluate your options, it’s essential to understand the landscape of ZoomInfo alternatives. Thankfully, Global Database has published a detailed comparison in its article titled “ZoomInfo Competitors: Top 10 Alternatives for 2025”, which provides an excellent overview of the top players in the market.
In this article, we’ll dive deeper into the topic and expand upon the key alternatives you should consider in 2025, along with the unique features that make each platform stand out.
Why Look for ZoomInfo Competitors?
While ZoomInfo remains a dominant force in B2B sales intelligence, there are several reasons why businesses are exploring alternatives:
- Pricing: ZoomInfo’s premium features come at a high cost, which may not be feasible for small to mid-sized businesses.
- Data Accuracy: While generally strong, some users report issues with outdated or incorrect contact data.
- Flexibility: Some companies find ZoomInfo’s contracts inflexible, especially when scaling up or down.
- Specialized Needs: Businesses operating in niche markets may require more tailored solutions than ZoomInfo offers.
For these reasons, companies are increasingly researching the top ZoomInfo competitors that align better with their specific business goals.
The Top 10 ZoomInfo Competitors in 2025
According to the in-depth guide published by Global Database, here are the most relevant ZoomInfo competitors for this year:
1. Global Database
Unsurprisingly, Global Database itself ranks among the top alternatives. Known for its transparent pricing model and real-time verified data, it’s especially popular among companies that prioritize data accuracy and GDPR compliance. Global Database provides access to millions of direct contact details and offers tailored solutions by industry and region.
Why it’s a strong ZoomInfo competitor:
- Affordable pricing
- High data accuracy
- Custom filtering by region, sector, and seniority
- Seamless CRM integration
2. Clearbit
Clearbit focuses on enriching customer data and enabling smarter marketing and sales campaigns. It’s a great choice for SaaS companies and marketers looking for real-time API access to actionable insights.
Pros:
- Strong enrichment features
- Lightweight and developer-friendly
- Good Salesforce integration
3. Lusha
Lusha offers a user-friendly interface and Chrome extension, making it ideal for sales teams seeking quick contact details directly from LinkedIn. It’s favored for its simplicity and speed, especially by startups.
Why Lusha makes the list:
- Easy to use
- Competitive pricing
- Highly accurate mobile phone data
4. Apollo.io
Apollo combines a sales engagement platform with a large B2B contact database. Users love its multi-touch outreach capabilities and the all-in-one sales workflow it supports.
Notable features:
- Email automation
- Lead scoring
- Vast contact database
5. Lead411
A strong contender with a focus on intent data and verified email addresses. Lead411 stands out for its “bomb bomb” video integrations and verified phone data.
Top benefits:
- Intent-based targeting
- High email deliverability
- Weekly data verification
6. Seamless.AI
Seamless.AI uses artificial intelligence to provide real-time data verification and lead generation. Its Chrome extension integrates well with LinkedIn and Salesforce.
Key strengths:
- AI-powered accuracy
- Simple UI
- CRM-friendly
7. UpLead
UpLead promises 95% data accuracy and a “pay as you go” model, making it a solid choice for SMBs. With real-time email verification and flexible pricing, it’s a budget-friendly ZoomInfo alternative.
Why consider UpLead:
- Affordable and scalable
- Verified contacts
- 50+ filters for precise targeting
8. SalesIntel
SalesIntel focuses on human-verified contacts and combines them with intent data, technographics, and firmographics. It’s a favorite among enterprise-level clients.
Advantages:
- Real human verification
- Integration with HubSpot, Salesforce, and more
- Deep technographic insights
9. Cognism
Known for its GDPR-compliant global data, Cognism is ideal for businesses operating in Europe. It offers intent data, Diamond Data® accuracy, and strong compliance credentials.
Highlights:
- International focus
- Compliant data usage
- Intent and firmographic insights
10. Demandbase
Demandbase is a leading ABM (account-based marketing) platform that blends B2B data with AI-driven insights to help you target high-value accounts with precision.
Standout features:
- Ideal for enterprise ABM
- Deep integrations with marketing platforms
- Predictive analytics
Choosing the Right ZoomInfo Alternative
Finding the best ZoomInfo competitor depends on your team’s specific needs, size, budget, and sales strategy. For example:
- Startups might prefer UpLead, Lusha, or Apollo.io for their affordability and ease of use.
- Enterprises may benefit more from SalesIntel, Demandbase, or Global Database due to the depth and compliance of data.
- Marketing teams may lean toward Clearbit or Cognism for enrichment and GDPR-safe targeting.
Final Thoughts
The B2B data intelligence space is more competitive than ever in 2025, and while ZoomInfo still dominates much of the conversation, its competitors are rapidly catching up. Whether you’re looking for greater accuracy, more flexible pricing, or a platform that fits your niche market, there are now more options than ever.
By taking the time to explore the top ZoomInfo competitors, you can equip your sales and marketing teams with the tools they need to succeed—without overpaying or settling for one-size-fits-all solutions.
